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1 campagna
f countryfig, politics campaignvivere in campagna live in the countrycampagna pubblicitaria advertising campaigncampagna elettorale election campaign* * *campagna s.f.1 country, countryside: vivere in campagna, to live in the country; andare in campagna, to go to the country; gente di campagna, country folk (o rural people); ho una casa in campagna, I have a house in the country; una residenza di campagna, a country-seat // la Campagna Romana, the Campagna // in aperta campagna, in the open country4 (mil.) campaign: la campagna di Russia, the Russian campaign // artiglieria da campagna, field artillery5 (mar.) long cruise6 ( propaganda) campaign: campagna elettorale, electoral campaign; campagna pubblicitaria, advertising campaign; campagna promozionale, promotion campaign; campagna di vendita, sales drive (o campaign); campagna giornalistica, press campaign // (sport) campagna acquisti, campaign on the transfer market.* * *[kam'paɲɲa]sostantivo femminile1) (zona rurale) country, countryside U2) (terra coltivata) farmland, land3) (operazione) campaign4) mil. campaign•campagna acquisti — sport transfer season
* * *campagna/kam'paŋŋa/sostantivo f.1 (zona rurale) country, countryside U; la campagna toscana the Tuscan countryside; abitare in campagna to live in the country2 (terra coltivata) farmland, land3 (operazione) campaign; lanciare una campagna to launch a campaign4 mil. campaigncampagna acquisti sport transfer season; campagna diffamatoria smear campaign; campagna elettorale election campaign; campagna pubblicitaria advertising campaign; campagna di stampa press campaign; campagna di vendita marketing campaign. -
2 stampa
f presstecnica printingphotography printlibro m in corso di stampa book that has gone to pressstampa locale local pressstampa scandalistica tabloids, gutter pressinformation technology printout* * *stampa s.f.1 print: stampa chiara, grande, piccola, clear, large, small print; bozze di stampa, printer's proofs; errore di stampa, misprint (o printing error)2 (arte, atto dello stampare) printing: stampa in rilievo, relief printing; il libro è in corso di stampa, the book is printing (o is in press); Gutenberg fu l'inventore della stampa, Gutenberg invented printing // dare alle stampe, to send to press; andare in stampa, to go to press3 (inform.) print; hard copy; ( di programma) printing: stampa del contenuto della memoria, memory printout (o dump); stampa da destra a sinistra, backward printing; stampa di immagine, ( visualizzata su video) hard copy; stampa su microfilm, ( da elaboratore) computer output microfilm (abbr. COM)4 ( periodici, giornali ecc.) press: stampa a grande tiratura, mass circulation press; la stampa estera, locale, periodica, politica, religiosa, the foreign, local, periodical, political, religious press; agenzia di stampa, news (o press) agency; campagna di stampa, press campaign; libertà di stampa, freedom of the press; ritagli di stampa, press-cuttings; la stampa lo criticò moltissimo, the press criticized him a great deal // la stampa scandalistica, the gutter press // conferenza stampa, press conference // ufficio stampa, press office // comunicato stampa, press release (o press handout) // avere una buona stampa, to have a good press // (dir.) diffamazione a mezzo stampa, libel5 pl. ( pubblicazione spedita per posta) printed matter [U]: le stampe vengono spedite con tariffa speciale ridotta, printed matter can be sent by special cheap rate // stampe raccomandate, registered printed matter6 ( riproduzione) print, engraving: ho comperato due stampe dell'Ottocento, I have bought two nineteenth-century prints; le pareti sono piene di vecchie stampe, the walls are covered with old prints* * *['stampa] 1.sostantivo femminile1) (arte, tecnica, operazione) printingmandare qcs. in stampa — to pass sth. for press
andare in stampa — to go to press o into print
errore di stampa — missprint, printing error
dare qcs. alle -e — to put o get sth. into print
2) (giornali, giornalisti) presspresentare qcs. alla stampa — to present sth. to the press
3) art. print2.-e — printed matter
aggettivo invariabile* * *stampa/'stampa/I sostantivo f.1 (arte, tecnica, operazione) printing; mandare qcs. in stampa to pass sth. for press; andare in stampa to go to press o into print; errore di stampa missprint, printing error; dare qcs. alle -e to put o get sth. into print2 (giornali, giornalisti) press; presentare qcs. alla stampa to present sth. to the press; agenzia di stampa news agency; libertà di stampa freedom of press3 art. print4 (nelle spedizioni postali) -e printed matteraddetto stampa press attaché; conferenza stampa news conference; comunicato stampa press release; silenzio stampa news blackout. -
3 campagna di stampa
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4 propagandistico
propagandistico agg. propagandistic; (comm.) advertising, promotional, promotion (attr.): (pol.) stampa propagandistica, propaganda press; fare una campagna propagandistica, to run an advertising campaign; vendita propagandistica, promotion sale.* * ** * *propagandisticopl. -ci, - che /propagan'distiko, t∫i, ke/[ materiale] advertising, propaganda attrib. -
5 puntare
1. v/t pin (su to)( scommettere) bet (su on)fig puntare i piedi dig one's heels inpuntare a successo, matrimonio aspire to, set one's sights onpuntare su contare su rely on* * *puntare1 v.tr.1 ( dirigere, volgere) to point; to direct (anche fig.); ( volgere e prendere la mira) to point, to aim, to sight, to level: puntò il bastone verso di me, he pointed the stick at me; puntare l'attenzione su qlco., qlcu., to direct one's attention to sthg., s.o.; puntare un cannocchiale, ( dirigerlo) to point (o to train) a pair of field glasses, ( metterlo a fuoco) to focus a pair of field glasses; puntare il dito verso qlcu., to point at (o to) s.o.; puntò la torcia verso l'alto, he directed (o pointed) the torch upwards; puntare i propri sforzi su qlco., to concentrate one's efforts on sthg. (o to direct one's efforts towards sthg. o to aim at sthg.); puntò il fucile contro la tigre, he aimed (o levelled) his gun at the tiger; devi puntare con cura prima di sparare, you must take careful aim (o aim carefully) before shooting // egli puntò alla lepre e sparò, he aimed at the hare and fired; mi puntò gli occhi addosso, he fixed his eyes on me // puntare un orologio, to set a clock2 ( spingere, appoggiare con forza) to push, to thrust*, to plant: puntò il remo alla riva per allontanare la barca, he pushed the boat away from the bank (o he thrust away from the bank) with the oar; puntò l'asta della bandiera in terra, he planted the flagstaff in the ground; puntare i gomiti sulla tavola, to put one's elbows on the table3 ( scommettere) to bet*, to wager, to put*, to stake: ho puntato novanta euro su quel cavallo, I have bet (o put) ninety euros on that horse // hanno puntato tutto sulla campagna pubblicitaria, (fig.) they've staked everything on the advertising campaign4 (fam.) ( appuntare) to fix: puntò l'orlo con quattro spilli, he fixed the hem with four pins; ha puntato il messaggio alla bacheca, he pinned the message to the board◆ v. intr.1 ( dirigersi) to head; ( spingersi) to press: puntammo verso la città, we pressed on towards the city; puntavamo a nord, we were heading north; puntavano diritti su Londra, they were heading straight for London2 ( aspirare a qualcosa) to aspire, to aim: punta alla carica di primo ministro, he aspires (o aims) to be prime minister; è uno che punta in alto, he aims high.puntare2 v.tr.1 ( di cane da caccia) to set*, to point: puntare una lepre, to point a hare; il cane puntò, poi si lanciò sulla preda, the dog pointed (o set) and then dashed on the prey2 (estens.) ( guardare fissamente) to stare at (s.o., sthg.); to eye (s.o., sthg.): puntare una ragazza, to stare at a girl* * *[pun'tare]1. vt1) (arma) to point, aim, (cannocchiale, dito) to pointpuntare il dito verso qn/qc — to point (one's finger) at sb/sth
puntare l'attenzione su qn/qc — to turn one's attention to sb/sth
2) (piantare: gomiti, piedi) to plant3)puntare su — to bet on4) (sogg : cane) to point to1)puntare su, puntare verso — (aereo, nave) to make for, head for
puntare a qc/a fare qc — (mirare) to aim for sth/to do sth
2)puntare su qn/qc — to rely on sb/sth, count on sb/sth* * *[pun'tare] 1.verbo transitivo1) (appoggiare con forza) to rest, to lean, to bracepuntare i gomiti sul tavolo — to lean o rest one's elbows on the table
puntare i piedi — to brace one's feet against the ground; fig. to dig in one's heels
2) (dirigere) to aim, to point, to direct [ arma] ( contro at); to turn, to point [telecamera, telescopio] (su at)puntare una pistola alla testa di qcn. — to hold a gun to sb.'s head
puntare il dito contro qcn. — fig. to point the finger at sb.
3) (scommettere) to bet*, to place a bet, to gamble (su on)puntare tutto su qcs. — to stake one's all on sth
4) sart. to pin [ vestito]5) venat. [ cane] to point2.1) (dirigersi) to headpuntare verso nord, verso un'isola — to head north, for an island
puntare su qcn., qcs. — to count on sb., sth
3) (tendere)puntare a qcs., a fare — to aim at sth., at doing
* * *puntare/pun'tare/ [1]1 (appoggiare con forza) to rest, to lean, to brace; puntare i gomiti sul tavolo to lean o rest one's elbows on the table; puntare le racchette (da sci) to plant the ski poles; puntare i piedi to brace one's feet against the ground; fig. to dig in one's heels2 (dirigere) to aim, to point, to direct [ arma] ( contro at); to turn, to point [telecamera, telescopio] (su at); puntare una pistola alla testa di qcn. to hold a gun to sb.'s head; puntare il dito contro qcn. fig. to point the finger at sb.; puntare la sveglia alle to set the alarm clock for3 (scommettere) to bet*, to place a bet, to gamble (su on); puntare tutto su qcs. to stake one's all on sth.4 sart. to pin [ vestito]5 venat. [ cane] to point(aus. avere)1 (dirigersi) to head; puntare verso nord, verso un'isola to head north, for an island2 (fare affidamento) puntare su qcn., qcs. to count on sb., sth.3 (tendere) puntare a qcs., a fare to aim at sth., at doing; puntare in alto to aim high; puntare troppo in alto to set one's sights too high.
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